WORKSHOP RESOURCE

Creative Strategist

Customer voice research, persona building, and angle generation from real public data. Turns Reddit threads, Amazon reviews, and forum posts into actionable creative strategy with specific hook copy, testing roadmaps, and platform execution plans.

$ claude marketplace add channel47/plugins

$ claude plugin install creative-strategist@channel47

Three-stage pipeline

STAGE 1

Research

Scrapes real customer language from Reddit, Amazon, Trustpilot, and forums. Every quote is triple-tagged with source quality, emotional intensity, and buying journey stage.

STAGE 2

Personas

Synthesizes research into 2-4 data-driven buyer personas clustered by behavior, not demographics. Includes decision journey monologues and creative briefs.

STAGE 3

Angles

Produces scored, ranked advertising angles with specific hook copy starters, format variants, platform execution notes, and a phased testing roadmap.

What you get

Customer Research

Triggers: "research a product", "pull reviews", "voice of customer"

40+ triple-tagged quotes, language clusters, competitive positioning map, surprising findings

Persona Builder

Triggers: "build personas", "buyer persona", "target customer"

2-4 behavioral personas with creative briefs, anti-persona, weighted comparison matrix

Angle Generator

Triggers: "find angles", "creative strategy", "ad angles"

5-8 scored angles with hook copy, format variants, platform execution, testing roadmap

Full Pipeline

Triggers: "run the full pipeline", "research to angles"

All three stages in sequence with inter-stage briefings and comprehensive summary

Research Crawler Agent

Autonomous web research subagent that fetches data from multiple platforms. Uses fallback chains when sources block access — a 403 is never a dead end.

Configure for your product

After installing, create a config file so the plugin knows what product to research. Run this from your project root:

mkdir -p .claude cat > .claude/creative-strategist.local.md << 'EOF' --- product: "Your Product Name" category: "Product category" url: "https://yourproduct.com" price: "$49" competitors: ["Competitor A", "Competitor B"] target_audience: "Brief audience description" --- Additional context about your product, brand voice, positioning, or anything else that should guide research and creative strategy. EOF

Ready to run it

Open Claude Code in your project directory and paste the install command. Then say “run the full pipeline” and let it work.

$ claude marketplace add channel47/plugins

$ claude plugin install creative-strategist@channel47

USING COWORK? Open settings, go to Plugins, and search for creative-strategist in the channel47 marketplace. Same plugin, just a different install path.

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