Launch-ready web presence
Homepages, landing pages, product pages, and site architecture that make the offer clear and give search, paid, social, and referral traffic somewhere useful to land.
CTRLSWING / Jackson
I build web and discovery systems for early-stage brands.
Project-based help for founders and small teams who need a sharper site, cleaner product data, and smarter marketing workflows before they push harder on growth.
Shopify, Astro, Next.js, product feeds, landing pages, paid channels, and AI-assisted build workflows.
Jackson
CTRLSWING
What I build
The parts of your online presence that make growth easier to reason about.
I am most useful when the work crosses strategy and execution: shaping the offer, building the page, cleaning the feed, and setting up the workflows that help a small team move faster.
Agentic discovery readiness
Product feeds, structured content, metadata, and curation work that make products easier for search engines, shopping surfaces, and AI tools to understand.
Paid growth and creative systems
Campaign strategy, offer testing, creative angles, and workflow setup across Google, Meta, email, and internal AI tools.
Best fit
For brands with something real to sell and a buying path that needs tightening.
This is probably a fit if you are an early-stage brand, founder, or small team with capital to execute and a public-facing presence that needs to become sharper before you scale traffic.
It is probably not a fit if you only need hands-off ad account maintenance with no appetite to improve the site, offer, feed, creative, or buying path.
Selected work
Proof from builds, operatorship, and messy real-world reps.
A short shelf of projects that show the blend: ecommerce operations, web builds, paid growth context, and practical AI-assisted execution.
Fungushead
A six-figure online shop run close to the metal across ads, email, inventory, support, site work, and the early edge of coding agents.
Visit site
Born Simple
A CPG website shaped with product story, clearer page structure, and a sharper path from first impression to purchase intent.
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Valle Ballet
A warmer booking path for private ballet lessons, tuned for clarity, trust, local intent, and a lower-friction inquiry flow.
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Manolytes
Current ecommerce support for a brand close to home, with search, shopping, Shopify, and agentic discovery work still unfolding.
Visit siteWays to work together
Start with a scoped outcome, not an open-ended retainer.
I prefer bounded projects with clear deliverables, useful momentum, and enough room to make judgment calls as the work gets real.
Project-based
Scoped build or growth system
For launches, rebuilds, site architecture, landing pages, product feed cleanup, Shopify improvements, or AI-assisted marketing systems.
Scope a project$250 / 60 minutes
Working session
A focused strategy session to pressure-test your site, product data, growth path, or AI workflow before committing to a larger project.
Book the sessionHow it starts
Send the messy version
Send the site, store, product, goal, and rough timeline. I will reply with whether I am a fit, what I would look at first, and the cleanest next step.
Ask if it fitsNext step
Have a brand, site, or product path that needs to get sharper?
Send the current state and the outcome you want. I will reply with fit, first-pass direction, and whether this should be a scoped project or a working session.
Scope a project